Insights · May 12, 2026
Long-term landing-page handling
A quick note on how we partner with brand teams on landing pages over time—no action needed.
A quick note on landing pages
Our team is doing a bit of late-spring cleanup, and one question that came up internally was around long-term handling of landing pages for each brand.
To be clear, there is absolutely no action needed on your end and no rush at all. In most cases, we are completely happy to leave landing pages live indefinitely if that is the preference. There is no expectation that pages need to come down unless you specifically want them removed.
More than anything, we just wanted to establish that we will rely on your team to let us know if and when a page should come down—for example, if an offer expires, messaging changes, or a campaign is no longer relevant.
What “long term” looks like in practice
Otherwise, we are happy to keep pages live long term. We can also easily repurpose or update existing landing pages for future promotions, seasonal offers, or new campaigns. So whether we:
- leave pages up continuously,
- adjust them over time, or
- temporarily retire and later reactivate them,
all of those options are very straightforward on our end.
How to flag changes
If you’d like to make a change on any active landing page—or take one down—just send a note to your BELAY contact with the page URL and what you’d like done. We’ll handle the rest.