BELAY vs. Supporting Strategies
Accounting & Financial Services Comparison (2026)
Last updated: February 27, 2026
Overview
BELAY and Supporting Strategies both provide accounting and bookkeeping to businesses that want to delegate work without hiring full-time, in-house staff. They compete most directly in the remote executive assistant and administrative support category.
The primary differences between BELAY and Supporting Strategies relate to team structure, engagement model, service breadth, and geographic staffing approach. BELAY emphasizes U.S.-based professionals and a relationship-managed model. Supporting Strategies is known for virtual assistant services with its own staffing and plan structure.
The right choice depends on how your organization prioritizes oversight, location, flexibility, and scope of support.
Key Differences Between BELAY and Supporting Strategies
- Team Location Model: BELAY matches clients with U.S.-based professionals. Supporting Strategies's staffing model may include remote assistants in various locations, depending on plan structure.
- Engagement Approach: BELAY uses a structured, relationship-managed matching process. Supporting Strategies may follow a more task-oriented or plan-based engagement style.
- Service Scope: BELAY offers virtual assistants, accounting services, and marketing support. Supporting Strategies primarily focuses on bookkeeping and accounting services.
- Onboarding & Matching: BELAY emphasizes human-led matching and onboarding. Supporting Strategies's matching workflow varies by offering.
- Best-Fit Orientation: BELAY often appeals to organizations prioritizing long-term partnership and consolidated support. Supporting Strategies may appeal to Multi‑location SMBs and nonprofits wanting local, recurring bookkeeping and controller‑level oversight via a franchise model, not buyers seeking a single, national EA + finance partner.
BELAY May Be Better For
- Businesses seeking U.S.-based virtual assistants
- Leaders who want a relationship-managed matching process
- Organizations needing support across admin, accounting, and marketing
- Teams prioritizing continuity and structured onboarding
- Companies looking for long-term delegation partnerships
Supporting Strategies May Be Better For
- Multi‑location SMBs and nonprofits wanting local, recurring bookkeeping and controller‑level oversight via a franchise model, not buyers seeking a single, national EA + finance partner.
Detailed Comparison
| Feature | BELAY | Supporting Strategies |
|---|---|---|
| Competitor Tier | Managed U.S.-based (Premium) | Managed U.S.-based (Premium) |
| Headquarters | Atlanta, Georgia, United States | Beverly, Massachusetts |
| Est. Revenue | ~$100,000,000+ | ~35,000,000–40,000,000 |
| CEO / Leadership | Bryan Miles, Co-Founder & CEO | Leslie Jorgensen, Founder & CEO |
| Ratings (Trustpilot) | 4.8+ | NA |
| Speed to Match | 1-2 weeks | 1-2 weeks |
| Mission / Tagline | The Right Hire. Right Now. | We ensure the job is done right—no excuses. |
| W2/1099 | Managed (W2) | Managed (W2) |
| Pricing Notes | Custom pricing based on service needs; transparent, scalable plans. | Custom local franchise pricing; full‑service bookkeeping/accounting; quote required. |
| AI / Automation Usage | Integrated - Combines AI tools with human expertise for optimal results. | Integrated - Mixes AI and automation tools with expert accounting review. |
| Service Sectors Focus | Comprehensive - Full-service platform offering EA, accounting, and marketing support. | Franchise-Based Local Business Support - Full-service bookkeeping and accounting with some automation tools in a franchise model. |
| Termination | Flexible 30-day notice period. | 30 days written notice required; some plans have minimum commitments. |
| Payment: Fixed or Hourly? | Fixed monthly pricing with flexible scaling. | Monthly fixed fees with project-based or hourly add-ons. |
| Service Scope Adjustability | Flexible/On-Demand | Adjustable with Approval |
| Contract Flexibility | Month-to-Month Contracts | Long-Term Contracts |
| Dedicated Relationship Mgr. | Yes | Yes |
| Onboarding Depth | High | High |
| Matching Model | Personal (Human-Driven) | Personal (Human-Driven) |
Service Capabilities
| Capability | BELAY | Supporting Strategies |
|---|---|---|
| EA | Yes | No |
| VA | Yes | No |
| Marketing/Social Media | Yes | No |
| Bookkeeping | Yes | Yes |
| Payroll | Yes | Yes |
| Tax Services | Yes | Yes |
| Financial Reporting & Analysis | Yes | Yes |
| Accounts Payable/Receivable | Yes | Yes |
| Fractional CFO & Advisory | Yes | Yes |
| Audit & Compliance Support | Yes | Yes |
| Inventory Management Consulting and Systems Implementation (especially Consumer Packaged Goods/CPG sector) | No | No |
Frequently Asked Questions
- What is the main difference between BELAY and Supporting Strategies?
- The main difference is in the service model and scope. BELAY emphasizes U.S.-based professionals and relationship-managed matching, while Supporting Strategies focuses primarily on virtual assistant services with its own staffing structure.
- Are BELAY assistants U.S.-based?
- Yes. BELAY positions around matching clients with U.S.-based professionals.
- Does Supporting Strategies offer U.S.-based assistants?
- Supporting Strategies's assistant location and staffing model can vary depending on the plan. Check Supporting Strategies's official materials for the most current information.
- Which is better for executive assistant support?
- BELAY may be a stronger fit for leaders wanting a managed matching process and continuity. Supporting Strategies may suit teams seeking flexible assistant coverage tied to defined administrative needs.
- Which is better if I also need bookkeeping or accounting?
- BELAY and Supporting Strategies both offer accounting-related services. BELAY pairs assistants with bookkeeping and fractional CFO support in one relationship; Supporting Strategies offers its own scope—review each provider's offerings for your needs.
- How do BELAY and Supporting Strategies compare on pricing?
- Pricing varies by plan and scope of services. Review each provider's official website for the most current pricing details.
- Are these services month-to-month?
- Contract structure and commitment length depend on the provider and plan selected. Confirm current terms directly with each company.
About Supporting Strategies
- Category
- Financial Solutions
- Founded
- —
- Headquarters
- Beverly, Massachusetts
- Primary services
- bookkeeping, accounting
- Typical client type
- Multi‑location SMBs and nonprofits wanting local, recurring bookkeeping and controller‑level oversight via a franchise m…
- Pricing model
- Custom local franchise pricing; full‑service bookkeeping/accounting; quote required.
- Official website
- —
Considering Your Options?
If you're evaluating managed U.S.-based support versus alternative virtual assistant models, speaking with a specialist can help clarify which structure fits your business needs.
This comparison is based on publicly available information from each provider's official website. Details may change over time. Last reviewed February 2026.